HOW TO: Manage your direct mail databases

In this sponsored post, Rebecca Pountney from Australia Post explains how to manage your direct mail databases. This is the second video in this series of “how to” videos.

In this video we explore:

  • Building, expanding and using your database for direct mail;
  • Analysing your existing database;
  • Using list brokers.

There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.

Watch video one: How to get started with direct mail.

For more information visit the Open Up To Mail website: www.openuptomail.com.au

This video was scripted, commissioned and paid for by Australia Post.


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