HOW TO: Integrate direct mail

In this sponsored post, Rebecca Pountney from Australia Post explains how direct mail can work in conjunction with other marketing channels. This is the fourth video in this series of “how to” videos.

In this video we explore:

  • The unique strengths of direct mail in an integrated campaign;
  • Direct mail’s potential for delivering return on investment.

There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.

Watch video one: How to get started with direct mail.

Watch video two: Manage your direct mail databases.

Watch video three: Get creative with direct mail.

For more information visit the Open Up To Mail website: www.openuptomail.com.au

This video was scripted, commissioned and paid for by Australia Post.


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