Stake hires Leo Burnett’s James Healey as head of content and community

Stock market trading start-up, Stake, has hired James Healey as head of content and community.

The appointment follows former VMLY&R head of strategy, Bryan Wilmot, joining the company as global head of marketing in September.

Healey previously worked with CMO Bryan Wilmot at Leo Burnett

Healey joins after three years at Leo Burnett, where he worked with Wilmot who spent six years at the agency. Most recently Healey was content lead for the business.

Wilmot said Healey brings valuable strategic and creative ideas to the table.

“We’re absolutely thrilled to have James join the team at Stake. Having worked with him at Leo Burnett, I know just how valuable he is to any team in strategic and creative contribution as well as what he brings to a company culture,” he said.

“With the rapid growth we’re seeing in Australia and more recently in the UK and New Zealand, James comes on at an important juncture to really help us harness and deliver more value to our community. He’s already hit the ground running with a number of key initiatives and I know he’s going to thrive here.”

Healey commented on stepping out of an agency, saying he hopes ‘fortune favours the bold’.

“Having spent the last three and a half years at Leo Burnett, I was lucky enough to work with some of the most talented strategic and creative minds in the industry. Honing my craft within the content space I worked alongside great client partners across world-class brands for Diageo, Suncorp Group, Samsung and Craveable Brands.”

“Whilst nothing was pushing me out of the agency space specifically, it was the excitement and prospect of changing up my environment and working in a start-up space that got me hooked,” Healey said.

He added that the online communities Stake has built was a drawcard for him making the change.

“More and more, we are seeing brands put to the sword by their customers. The generation of tomorrow are wanting more than just a product or service and demanding transparency, open dialogue and a ‘we’ experience.

“I’m really looking forward to tapping into what the Stakes customers want, to understand how we can ultimately build a better product, facilitate conversations and overall a better brand experience,” he said.


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