Dr Mumbo

60 of adland’s finest head to prison

Dr Mumbo suspects that more than one of his now-upstanding adland compatriots may have – at one time or another – flouted the letter (and spirit) of the law.

So it comes as little surprise that 60 industry leaders will soon find themselves behind bars.


Dr Mumbo wonders what John Broome did wrong

Dr Mumbo must concede that, as always, there is more to the story, and the lock-up is part of UnLtd’s Adland Bail Out, to raise funds for Whitelion and help young people at risk.

Inmates must, Dr Mumbo is told, raise over $1,000 in order to be bailed out of Yasmar Juvenile Detention Centre in Haberfield on the morning of 5 May after spending the night locked away – however he’s yet to hear if any of last year’s participants are still there after failing to reach the one-comma club.

Dividing the ‘gangs’, much like it divided this year’s highly-competitive cricket teams, UnLtd has revealed there will be the Media Owner Gang, Creative Gang, Tech Gang and Media Agency Gang.

Fresh off his high of leading the Sydney cricket team to a victory, ARN’s Rob Atkinson will be there.

So too will Facebook’s Will Easton. Whatever will other inmates talk to Easton about, Dr Mumbo wonders?

GroupM’s Mark Lollback, News Corp’s Lou Barrett, ThinkTV’s Kim Portrate, AANA’s John Broome, Omnicom’s Peter Horgan, OMD’s Aimee Buchanan, and IPG’s Danny Bass will also be locked away.

The ‘motley crew’ will be stripped of their possessions, finger printed, photographed and subjected to interrogation before spending the night behind bars as part of a national campaign to bring awareness to young people who have been disconnected from the community due to abuse and neglect, drug addiction and poverty.

CEO of UnLtd told Dr Mumbo (via a widely-issued press release): “I’m pretty scared to be locked up with this motley crew. On a more serious note, it is great to bring our industry together to support Whitelion.

“To be able to experience first-hand what it is like to be locked up and hear the stories of individuals who have been through the prison system will bring to life the issues that they face and that we need to tackle in society.

“As an industry, we have the influence, skills and resources to make a huge difference and events like this aim to harness the power for good. Collectively, we can change our country and make it a better place for all.”

Dr Mumbo notes neither Mumbrella’s founder and content director Tim Burrowes, nor editor Vivienne Kelly are available for the lock-up this year, so he instead provides the details below, and encourages the law-abiding among you to donate.

Adland Bail Out 2018 – Event Details:

When: 5.30pm Friday 4th May – 9.00am Saturday 5th May
Where: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield
Whitelion Bailout: http://www.bailout.org.au
Whitelion: http://www.whitelion.asn.au
UnLtd: http://unltd.org.au/

To donate:

Adland Bail Out 2018 inmates:
Adam Furness, Impact
Adam Sadler, SBS
Adam Wade, Amobee
Aimee Buchanan, OMD
Alex Hayes, Bold PR
Andrew Little, DDB
Andy Antoniou, Orchard
Arvind Hickman, AdNews
Brendon Cook, oOh! Media
Cameron Swan, Active International
Chris Freel, UnLtd
Craig Bonser, Quantcast
Danny Bass, IPG Mediabrands
Dave Roddick, Adshel
David Park, Maud
Emily Perrett, Clemenger
Fiona Harrop, Big W
Fiona Roberts, InMobi
Guy Burbidge, Quantcast
Jenni Hayward, UnLtd
John Broome, AANA
Jules Hall, The Hallway
Karen Halligan, KPMG
Kerry Field, Mindshare
Kerry McCabe, PlayersVoice
Kim Portrate, ThinkTV
Kristiaan Kroon, OMG
Lou Barrett, News Corp
Lucy Formosa, PHD
Mark Frain, MCN
Mark Lollback, Group M
Mary Waite, Unicef
Max Learmont, Ikon
Mel Hey, OMD
Mitch Waters, The Trade Desk
Nick Behr, Kaimera
Nick Young, MCN
Nicola Lewis, Group M
Nicole Gardner, Quantcast
Nicole Turley, Mediacom
Nikki Rooke, SCA
Nina Nyman, UnLtd
Nolan Yu, UM
Oliver Newton, JCDexaux
Peter Horgan, OMG
Rachel Troy, UnLtd
Rob Atkinson, ARN
Rod Prosser, CH10
Rowena Newman, ThinkTV
Ryan Linahan, Quantcast
Sarah Wyse, Wyse Women
Sev Celik, UnLtd
Sophie Madden, MFA
Sue Squillace, Spark Foundry
Susie Bayes, The Guardian
Toby Barbour, Starcom
Toby Hemming, Bold PR
Tony Kendall, HT&E
Venessa Hunt, Group M
Will Easton, Facebook
Yvette Mayer, OMD


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