6AM Agency recruits first ever executive creative director Nitin Mistry

Public relations agency 6AM Agency has made a creative market play by hiring Nitin Mistry as its first ever executive creative director.

From a creative agency background, Mistry joins the PR agency following a five month stint freelancing after departing as a creative director at Deepend in June 2017.

Mistry joins as 6AM Agency’s first ECD

Mistry joined Deepend in 2015 after leaving Nomad as a creative director.

The creative has also spent time at agencies including Orchard, M&C Saatchi’s Make and The Campaign Palace.

Mistry said in a statement: “I’m excited to join 6AM. The team has a real drive for creativity, and I’m honoured to be joining the leadership in shaping the next phase of growth and creative excellence.”

Mistry’s appointment comes just weeks after Adam Washington was named as CEO of 6AM Agency. Washington also joined the agency from Deepend.

At the time of Washington’s appointment, founder of the 6AM Agency, Gillian Fish, said: “Adam’s appointment as CEO signals further acceleration of our rapid evolution as a strategy-led, modern, creative communications agency.”

“His hire is key in our transformation to a strategy-led, integrated creative communications model,” Washington said speaking of Mistry’s appointment.

In November last year, Chris Savage, founder of Ogilvy PR Australia, took a stake in the agency to “rejuvenate” the brand.

6AM Agency’s appointment of an executive creative director follows a growing trend of PR agencies hiring creatives.

In October, Ogilvy Public Relations hired Marcel’s creative director Bridget JungEdelman hired Jamill Bhatti as its creative director in July.

Earlier this year, Flourish PR appointed Phil Cebrano as its first full-time creative director, while One Green Bean promoted its creative director Pia Chaudhuri to ECD.

The trend can be traced back as far as 2013, when One Green Bean founder Kat Thomas became the agency’s first ECD.

6AM Agency’s clients include Blackmores, BioCeuticals, Burts Bees, Nestle, Fusion Health, Aker BioMarine and the Eden Institute.


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