Virgin Australia’s CMO Inese Kingsmill set to depart after less than a year
Virgin Australia’s chief marketing officer Inese Kingsmill is set to exit the company after less than one year in the role.
Kingsmill joined Virgin Australia Group back in December 2016. During her 11 months in the role Kingsmill ran a creative pitch, eventually appointing DDB as its creative agency of record.
Inese Kingsmill is set to depart Virgin Australia
As part of the internal restructure, Rob Sharp has been promoted to group executive at Virgin Airlines Australia, while Danielle Keighery will now take on the role of group executive of brand, marketing and public affairs.
Kingsmill made her decision to leave the business after the internal restructures were made.
Mumbrella understands Virgin Australia will be looking to appoint a general manager of marketing.
Kingsmill will stay with the company until the general manager of marketing has been appointed.
John Borghetti, Virgin Australia CEO, said in a statement: “Rob has a wealth of commercial expertise including specialist experience in operating in a multi-brand environment, is backed by strong operational credentials and has a track record of innovation.
“In his most recent role as CEO of Tigerair Australia, Rob did an outstanding job of establishing a profitable low-cost domestic carrier, improving its operational capabilities and customer satisfaction ratings.
Speaking of Keighery’s promotion from group executive of public affairs to group executive of brand, marketing and public affairs, Borghetti said her leadership will be “highly valued”.
“Our brand and reputation is integral to our Group’s success and Danielle’s appointment will continue to build on Virgin Australia’s position in the market,” Borghetti said.
At the time of the campaign launch, Kingsmill told Mumbrella: “There are essentially two airlines in the market and one of them owns coming home. And coming home is very nice, but the Virgin brand is anchored in the possibilities of takeoff, and what going places can be.
“As we developed purpose values and were very clear on what our vision and strategy is, it became very clear that a transformation of not only the marketing function, but also the marketing and agency model needed to come along with that.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I think the content has changed in this article over the last half hour? Hmm
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Hi Rabbit,
Indeed the content has changed with some of the paragraphs being reordered along with a light edit for clarity. The substance remains the same
Paul Wallbank
News Editor
Thanks Paul – why the need for clarity? Who provided the “clarity”?
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Hi Mumbrella, when you edit an article please mention this, otherwise looks dodgy.
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Branson was preaching about saving the oceans the other day, citing single use plastic. I was on a Virgin Australia flight the other day and I was served 6 slices of apple, which came in plastic packaging wrap. (Yes you read that correctly!!!!!!?) WTF is going on in this world? A billionaire tells us to save the oceans whilst a business of his is serving up apple slices wrapped in plastic wrapping? Just have a wicker basket full of whole apples, zero plastic – job done. Oh and get rid of the single use plastic stirrers too. C’mon Rich, step up and before you preach start practising mate.
Good luck Inese! I have only heard good things about Inese.
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I’m with you. Planes have plastic in them. Why not wood? Or string? Richard should get rid of all the plastic on planes. They may not fly as well but they’d save the oceans.
What a great bone to pick…
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…surely you can see a scale in the difference between the essential components in an aircraft being made from plastic and packaging apples being made from plastic?
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Well stated Media Commentator. Dodgy article, “lightly edited for clarity” to appease the subject matter.
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No. Is there one?
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After quarter and quarter of under performance, when does the CEO and his spin doctor resign
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