7-Eleven’s Slurpee BYO Cup Day returns

Retail chain 7-Eleven has turned its Slurpee BYO Cup Day into an annual event, running it again  today.

The campaign, devised by Leo Burnett Melbourne, allows customers to bring their own cup, container or fishbowl to fill with almost as much Slurpee mixture as they want. 

Running all day today, the drink’s Facebook page is full of users uploading their receptacles, providing it’s no bigger than 260mm high by 230mm wide.

The campaign has been shortlisted for the Mumbrella Award for Bravery in next week’s Mumbrella Awards.

Now in its second year, the campaign won two silver and a bronze lion at the Cannes Festival of Creativity this June.


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