72 and Sunny Amsterdam wins global creative account for Audi

72 and Sunny Amsterdam has won the global pitch for Audi’s creative account, with support to be provided by its global network including the Sydney office.

The agency has already confirmed it will be releasing a new campaign at the start of 2020, which will reinforce Audi’s new brand strategy to refocus the meaning of the ‘Vorsprung durch technik’ (‘Progress through technology’) slogan away from technological possibilities, towards customer desires.

Sven Schuwirth, head of brand Audi, digital business and customer experience, said that 72 and Sunny will recharge the brand’s advertising.