Ten’s first Melbourne Cup drops half a million viewers from 2018
The first Melbourne Cup to air as part of Ten’s $100m deal, which saw the race move from Seven to its new home, has brought in 500,000 fewer metro viewers than 2018’s race. 1.32m metro viewers tuned in to watch the race itself, which was won by Vow and Declare, and 1.13m for the presentation.
In 2018, Seven’s last race brought in 1.836m for the race and 1.439m for the presentation. 2017’s race delivered 1.79m, 2016’s 1.98m and 2015’s 2.06m. According to Ten, the race finished at a later time, with the confirmed metro viewership sitting at 1.44m.
Nationally, 1.76m viewers watched the race and 1.51m the presentation. Ten also reported a further 90,000 viewers live streamed the race on 10 Play – the platform’s biggest live stream audience ever.
Found the coverage good and bad.
Good that little time was spent on what D-listers were wearing.
Not good that Francesca Cumani was the heart of the coverage.
She’s knowledgable and a good performer, but she’s a much great side-kick than a host.
Good. Hope the audience freefall makes Racing wake up to itself although the denial of the racing fraternity regarding their obvious issues seems to know no bounds.
Good to see you championing the cause and leading change from the depths of the keyboard “Rick”.
I’ve watched every Cup since telecasts started and thought Ten did a very good job overall. Coverage of the racing was top class and the obligatory D-grade celebrities were kept to a minimum. I have mixed feelings about the role of Francesca Cumani … she is a fantastic talent and knows her racing backwards but maybe a bit too much focus on her this year. Overall, a damn good job and not as many irritating moments as in Seven’s coverage in previous years.
Thought for 1st go 10 did well. Agree with other commentary Francesca is enormous talent, knows her stuff and having peter moody was good again a top line trainer who has been there done it. David Gateley I am a fan of again knows his stuff and has good credibility in the industry. Maybe 10 may identify an “anchor” in coming years And allow Francesca to perform a role like she did with 7.