72andSunny and Optus part ways after just one year

72andSunny Sydney will no longer be working with Optus, one of its biggest clients, Mumbrella can reveal.

The agency was made a “full-time partner” on the Optus creative roster in March last year, when M&C Saatchi and The Works were dropped from the roster.

72andSunny’s ‘The Optus coverage commitment’ campaign for Optus

Last week, 72andSunny’s ECD Micah Walker departed the agency after joining eight months prior.

Optus’ creative roster currently consists of Emotive, Big Red, M&C Saatchi-owned Re and the brand’s internal agency the Yes Agency.

A spokesperson from 72andSunny confirmed the split to Mumbrella.

“We have worked with Optus over the past year on a project basis producing campaigns ‘Get Splashy’, ‘World Cup’, ‘Chip Shop’ and ‘Prison’. We’re proud of the work our team created during this period.”

During its time on the roster, 72andSunny created a network campaign for Optus which insinuated bad mobile coverage was as bad as a jail sentence.

The agency also produced an ad which aimed to promote the telecommunications company’s coverage and value by stating ‘both is better’.

The news comes as Optus hires Seven’s chief digital officer Clive Dickens as its VP for television, content and product development.

Optus declined to comment.


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