72andSunny catches BCF’s creative account
Outdoor equipment retailer BCF has appointed 72andSunny as its new creative agency following a brand review.
The agency is tasked with BCF’s creative strategy that will inform all brand communications, as well as future advertising campaigns.
The incumbent, The Monkeys, held the account since mid-2019.
Nick Boyden, general manager, ecommerce and marketing, at BCF, said: “We were impressed by the world class strategic and creative capabilities of the 72andSunny team but most of all we loved the experience of working with them.
“They’re super collaborative with an easy style that felt very us. Almost from day one they felt like an extension of our team which we love,” he said.
72andSunny’s ANZ CEO, Ross Berthinussen, added: “We’re stoked to be partnering with this team of legends to build such an iconic Aussie brand.
“It has a rich heritage of great creative work that will be a heap of fun to build upon.”
BCF joins 72andSunny’s growing client roster, including recently appointed Who Gives A Crap and Rockwear.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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