72andSunny handed global creative remit for Who Gives A Crap

Kalila Welch

December 7, 2022 9:40

Who Gives A Crap has selected 72andSunny ANZ as its creative partner on brand strategy and integrated global communications.

The B Corp certified toilet paper brand first launched in Australia 10 years ago, with the new appointment reflecting the brand’s intention to increase its global brand building efforts.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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1 COMMENTS

Adam 7 Dec 22

Please don’t forget this launch ad / weirdness WGAC did with Naked many many years ago to launch the brand. https://www.youtube.com/watch?v=WdWZ8WVv6qk&t=7s

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