72andSunny handed global creative remit for Who Gives A Crap
Who Gives A Crap has selected 72andSunny ANZ as its creative partner on brand strategy and integrated global communications.
The B Corp certified toilet paper brand first launched in Australia 10 years ago, with the new appointment reflecting the brand’s intention to increase its global brand building efforts.
72andSunny has already commenced work on a global brand strategy and campaign for WGAC that will launch across Australia, UK and US in 2023.
Vanessa Morrish, head of brand and creative, Who Gives A Crap, said: “We’re really thrilled to be working with the team at 72andSunny. From the start, they’ve been highly collaborative, open and most importantly, they think bum jokes are funny. We couldn’t think of a better partner to help launch our brand in new markets”.
Ross Berthinussen, president at 72andSunny ANZ, said: “Who Gives A Crap is our dream client partner. An epic business model, a highly creative, collaborative and strategic client partner and one of the freshest brands in the world. We feel incredibly privileged to be on this journey with them, working together as one team to scale the business globally and make a huge difference in the world”.
WGAC has previously worked with CHEP Melbourne on a campaign in 2016.
Please don’t forget this launch ad / weirdness WGAC did with Naked many many years ago to launch the brand. https://www.youtube.com/watch?v=WdWZ8WVv6qk&t=7s
User ID not verified.
Have your say