‘Who Gives A Crap’ toilet paper rolls out for charity
A brand of toilet paper launches today that puts half of the profits towards building toilets in the developing world.
The campaign – called Who Gives A Crap – involves Simon Griffiths, co-founder and CEO of Good Goods, sitting on a toilet, on live webcam, until the organisation raises the first $50,000 via funding platform IndieGoGo.
The product, which is made from recycled paper and has a low ‘poke through rate’, is being sold in Australia and the US.
like it, esp the ‘sit down for what you believe in’ line.
50%?
This is a great initiative, I hope he raises the $50,000 quickly, looks cold in that warehouse!
Loads of good stuff happening around loo paper. Wipeitout.org another campaign advocating the use of recycled toilet paper. 270000 trees per day chopped down to make the stuff we wipe our ass with.. insane.
An excellent week for toilet paper with Kleenex Gripples adding to the sheer joy of working on the white stuff.
On the one hand you can never tire of toilet puns. On the other, you can reach out for a good cause at the same time.
Love it!
Great to see you with your pants down Simon and here’s to loads of people giving a crap!
… and what’s that on your other hand Eric? You’d better check the PTR of your current brand.