72andSunny launch first brand work in Australia with eBay’s latest campaign

September 4, 2017 10:39

eBay has released its new brand campaign in the first work from 72andSunny Australia.

Two 15-second videos have been created using viral memes with a voice over asking ‘Did you check eBay?’

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

72andSunny eBay

3 COMMENTS

Al 4 Sep 17

I wonder what the legalities are with reusing memes like this? Just curious, as we have always avoided similar posts on brand channels due to legal department concerns.

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In the know 4 Sep 17

Hey Al – these memes were licensed for use in the campaign.

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Al 5 Sep 17

Awesome – thank you!

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72andSunny launch first brand work in Australia with eBay’s latest campaign

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