72andSunny’s Genevieve Hoey departs for client side role

July 31, 2024 7:54

72andSunny ANZ’s creative lead, Genevieve Hoey, has announced her departure from the agency to take on a client side creative role.

After one year and nine months at the indie creative agency, which recently celebrated its 20th anniversary in market, Hoey has moved to the LEGO Group as its new global creative director.

She brings a range of experience from adland to the role, having previously worked in New York at R/GA, Curious Futures and Alto, Amsterdam at Wieden + Kennedy and BSUR, and in Australia at M&C Saatchi, The Monkeys and more.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.