GWM takes creative to pitch, The Hallway thanks client for past two years
As per the company’s contractual policies, automotive brand GWM has taken its creative account to pitch, and the incumbent, The Hallway, has not retained it.
After working with the brand for two years, independent creative agency The Hallway has announced it has parted ways with the Chinese-owned manufacturer, after not retaining the account.
The agency was appointed late-2021 and was tasked with brand strategy, advertising, digital, social and CRM, following a competitive pitch process.
The agency has worked on GWM’s masterbrand strategy, model launches, sponsorship activations, website redesign, 1-1 comms and brand experience, and has spearheaded the brand to become one of Australia’s fastest-growing volume auto brands, with multiple Top 10 industry sales results in recent months.
“We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business,” said The Hallway partners, Simon Lee and Jules Hall, in a joint statement.
“And we wish GWM every success moving forward.”
The pair said their focus now lies in forming a new long-term partnership with an ambitious automotive company, with whom they can “continue to apply [their] considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth”.
Mumbrella has contacted GWM for further comment and information regarding its new creative agency of record.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Given the circumstances that’s a truly classy response from The Hallway.
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