A better version of the pokie ad? It’ll never happen…
It’s a sign that an ad campaign is either working really well or really badly when the bandits of the internet remix the ad.
In the case of the pokie lobby’s clunky It’s UnAustralian TV ad, created by Page 2 Communications, it’s very much the latter.
It turns out that Brucey’s mate’s “It’ll never happen” catchphrase doesn’t just relate to the imaginary licence to punt. His wife’s left him, he’s been fired, and he’s eating ten hash browns for breakfast because he doesn’t fear a heart attack.
At least Dr Mumbo assumes that the prequel element can’t possibly be the work of the original campaign. Can it?
Dr Mumbo welcomes tip-offs on the story behind the story…
And while he’s at it, he also recommends the ad’s arthouse remix.
The prequel is part of the original campaign. Clubs Australia accidentally took it off Youtube, so I helpfully re-uploaded it for them.
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I thought the 2-minute version was a part of the original campaign. I stumbled across it on launch day and couldn’t find later when I wanted to show it around.
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Kudos to Cam (above); as he says, the 2-minute as is very much the original ad that was made for the “It’s Un-Australian” campaign. ClubsNSW deleted it after three days on YouTube, no doubt spurred on by the howls of derision.
It keeps popping up; they keep getting it taken down. Money well spent, I say!
And Mike Stuchbery’s arthouse mix is sheer brilliance.
Embarrassed by your own ad campaign? THAT’S un-Australian!
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best. ad. ever.
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Is this ad going to be the next “Downfall” mime?
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Oh no!
“This is to notify you that, as a result of a third-party notification by ClubsAustralia claiming that the material is infringing, we have removed or disabled access to the material that appeared at http://www.vimeo.com/22860131.”
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Has anyone got an alternative link to the video?
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Funnily enough, the full video is still on line at the official “It’s un-Australian” campaign Facebook page! And you don’t have to “like” the page to view it.
http://on.fb.me/iOgOcr
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@Thomas Cummings
Great find! Thanks
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Alas, it’s now vanished from FaceBook as well. They have no sense of humour!
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