Dr Mumbo

A celebrity car wash like no other

If this press release from old school publicist Max Markson is anything to go by, filming for Nine’s The Celebrity Apprentice is well under way. And Max is making the most of his media contacts – and clients – to win:  


Ch 9 Celebrity Apprentices Wendell Sailor , Warwick Capper , Brownlow medalist Shane Crawford , Didier Cohen , So You Think You Can Dance judge Jason Coleman and publicist Max Markson will all be exclusively washing cars in aid of Variety, the Children’s Charity today Wednesday 14 September from 11am to 3pm at the world’s most expensive car wash , Crystal Car Wash , 312 Victoria Rd Gladesville.

Members of the public , companies and corporations who would like their car washed must make a minimum tax deductible donation of $1,000.

Lemon Detox , Vittoria Coffee , Surf , Dive and Ski are already committed to well over $1,000 a car and Pain Away and Millones Restaurant of Baulkham Hills are paying $25,000 to have their car washed !

Tontine pillows will also have a car cleaned AND are donating a fresh pillow to every fresh car! Gelatissimo will have their truck cleaned and are giving away mini cones to guests.

Entertainment at the worlds most expensive car wash will include a 14 girl dancing team choreographed by Ministry of Dance’s Jason Coleman , DJ by Channel V’s DANNY CLAYTON and guest appearances by Mark Bosnich ,the Goddess of Gladesville Maria Venuti and a host of models and Jeff Fenech , who will arrive in a tank !

If you’d like to donate a minimum of $1,000 to have your car washed by the Celebrity Apprentices please bring cash or credit card and your car OR call Max Markson , Markson Sparks!

So it looks like the early days of the contest feature a male team and a female team.

Dr Mumbo wonders how Pauline Hanson and Germaine Greer are getting along.

4.55pm update:

Looks like Max has stampeded Nine into making an official announcement:

Channel Nine and Fremantle Media announces filming is now underway on The Celebrity Apprentice.

The Apprentice Australia’s Mark Bouris, one of the country’s most successful high-profile businessmen and Chairman/Co-Founder of wealth management company Yellow Brick Road, will helm the series.

In Celebrity Apprentice some of Australia’s most well-known and controversial celebrities will be working towards raising money for their various charities.

Joining Mark Bouris in the boardroom will be:

  •  Pauline Hanson: Politician
  • Polly from The Block: Reality Star
  • Jason Coleman: Dance Guru
  • Max Markson: Agent to the Stars
  • Julia Morris: Comedienne
  • Jesinta Campbell: Beauty Queen
  • Wendell Sailor: Footy Champion
  • Shane Crawford: AFL Legend
  • Lisa Curry Kenny: Olympian
  • Deni Hines: Australian Singer
  • Didier Cohen: International Model
  • Warwick Capper: 80’s Icon

At stake is $100,000 for the winning ‘Celebrity Apprentice’.

All of the (in-) famous contestants will be competing in challenges using their fame, along with their contacts, to win for their respective charitable causes.

The celebrities will be subjected to long hours, grueling mental challenges, and intense scrutiny…all without their usual safety net and support team of agents, managers and personal assistants.

Executive Producer Karen Warner said:

“We have gathered an amazing group of celebrities who have all generously taken time out of their busy lives to help make a difference to a charity they’re passionate about,”

Celebrity Apprentice is feel-good, family viewing with fun challenges and a chance to see how far some of Australia’s biggest personalities will go in the name of charity.

Not only will our contestants be using their charm, wit and fame to raise money, but they will also be opening their contact books of celebrity friends to muster up as much support as possible.”

Yellow Brick Road Executive Chairman Mark Bouris said:

“Our contestants have a great opportunity to raise money for people who deserve a chance at a better future. I look forward to seeing how the celebrities use their business and show business skills to benefit their charities.”

The Celebrity Apprentice will air on Channel Nine later this year.


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