A CEO’s perspective on navigating the agentic AI landscape
When it comes to AI implementation, CMOs and CTOs shouldn’t let the hype overtake strategy, writes CX Lavender CEO Clint Bauer.
Artificial intelligence, in its newest iteration, has seized the business imagination yet again. This time, it’s not just generative, it’s agentic – promising to act autonomously on our behalf, execute complex tasks across systems, and potentially replace whole operational functions.
If that sounds breathless, that’s because much of the current discourse is exactly that. But here’s a hard-earned truth: when hype overtakes strategy, missteps follow.
Having spent two decades in the trenches of customer experience, I’ve seen technologies come and go. Each promised to upend the way we connect with customers. Some delivered. Others created more complexity than clarity.
