A creative’s review of some local ‘Pridevertising’

Lions and tigers and bears oh my it’s World Pride and our beautiful city has donned its best rainbow suit and welcomed thousands from interstate and overseas. As a gay man I love seeing the city embrace love and acceptance but the creative director in me does apply a healthy dose of cynicism to the proceedings.

Don’t get me wrong, if you’re a brand that’s actively creating inclusion policies for your staff and promoting queer rights in general throughout the year then crack out those rainbow flags people and fly them high. But if you’re a brand who’s just jumping on the bandwagon to capitalise on the event then expect to get called in on it.

Think about it. If you’re British you wouldn’t fly an American flag just because you eat hamburgers. Okay bad analogy. But you get what I mean. Flying a flag is a big deal. It’s imbued with meaning and importantly it needs to be done with authenticity.