A f-King good ad from Burger King

I do love a bit of swearing in ads. When used cleverly of course. This latest one for Burger King in the UK is a f-King goodie.  

The ad promoting BK’s Three Cheese Angus burger provides a great play on the word “King”.

I’m reminded of Toyota’s old “Bugger” TV ads. Just one word was uttered throughout one particular ad (bar the voice over in the end frame) – yet it was so memorable and effective.

And Tourism Australia’s “Where the Bloody Hell Are You?”. Well, I guess it was controversial for anyone who wasn’t an Aussie.

Camille Alarcon


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