Dr Mumbo

A sketch about why fat is good? That’s one way of describing it

It’s always good to settle down to a well researched, well written spread about media. So it was a delight to open up the Weekend Australian Financial Review to find a DPS looking at Zapruder’s Other Films, the company behind The Gruen Transfer.  

The began by focusing on recent media controversies. Writer Michaela Boland reported: “In the case of The Gruen Transfer , a sketch on why being fat is good was considered inappropriate and pulled before it went to air”.

One would think that either a) Michaela hadn’t actually taken the trouble to watch the “sketch”, which obviously couldn’t be the case, as this was the fourth paragraph of what was no doubt a well-researched piece or b) chose a very individualistic way to describe the ad. Dr Mumbo’s advice, in one word, Michaela: YouTube:

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