A sofa is more than just a sofa in Fantastic Furniture’s new campaign
Fantastic Furniture’s new campaign celebrates the many uses Australians have for its furniture, from a cubby house to an impromptu ballet barre.
The advertisements show that a piece of furniture can mean different things to different people, but ultimately bring a family together.
The new campaign, created by Connecting Plots, follows on from last year’s ‘find your fantastic’ brand refresh which saw the company pursue a more emotive approach to its marketing.
Fantastic Furniture marketing manager, Will Dance said in a statement: “Our product range is for all Australians who want furniture that looks great, without breaking the bank. This latest campaign helps remind consumers that our furniture is designed to endure whatever home-life throws at it.”
Connecting Plots’ Creative Director, Steven Thomson said: “It’s exciting to be building on ‘Find Your Fantastic’. Demonstrating the unique ways customers interact with the products tells us as much about them and their families as it does the furniture.”
The campaign will be executed across TV, digital, social and radio
Credits
- Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Marketing Manager: Will Dance
Senior Brand Manager: Erin Bluhdorn
Assistant Brand Manager: Erika Gunawan
Marketing Assistant: Sinem Kalenderoglu - Agency: Connecting Plots
Creative Director: Steven Thomson
Client Services Director: Andie Tickner
Client Services Lead: Sarah Reynolds
Strategic Planner: Sarah Reynolds
Creative Director/Writer: Jen Barnett
Art Director: Paul Bennel - Project Lead: Tania Templeton
Managing Director: Tom Phillips - Production: Infinity Squared
Director: Madeline King
DOP: Tania Lambert
Producer: Linzee Harris
Editor: Cameron Drew
