‘A watershed moment’: How the new ratings model transforms radio for networks and buyers
The upgraded Total Audio measurement system, Radio 360, officially launched yesterday and the message from networks and buyers is a loud and clear one that speaks to the health of the medium.
“It is a watershed moment for the radio industry,” Nine Radio’s managing director Tom Malone told Mumbrella. “Because we are now getting – as the title of the survey suggests – a radio 360.”
Tom Malone
