AAMI roll out two new spots in its ‘Easier Ways to Save’ campaign promoting its flexi premiums

AAMI has rolled out two more ads in its Flexi Premiums ‘Easier Ways to Save’ campaign following the campaign launch last month.

The two new spots feature Gaz, the son from the original ‘Bath Water’ spot that launched the campaign. The spots see him firstly sharing the bath with his dog and at work where he is looking for easier ways to save, this time by eating someone else’s lunch.

The spots, created by Ogilvy Melbourne, will be appearing on free to air and pay TV and are supported by video content (YouTube and pre-rolls), digital display, outdoor and press.


  • Executive Creative Director: Brendon Guthrie
  • Copywriter: AnnaTara Clark-Sneddon
  • Art Director: Scott Zuliani
  • Agency Producer: Lauren Free
  • Director: Nick Ball
  • Producer: Karen Bryson
  • Production Company: Finch
  • Group Account Director: Matt Rose
  • Senior Account Manager: Toby Gill
  • Media: Starcom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.