AAMI suggest there are easier ways to save then sharing bathwater with your parents in new ad

AAMI is focusing on ways to save in a campaign for its Flexi Premiums which features a family of three sharing the same bathwater in an effort to tighten the purse strings.

Created by Ogilvy Melbourne, the ad sees an adult son forced to bathe after his father while his mother patiently awaits her turn, ending with the tagline “There are easier ways to save”.

Richard Riboni, AAMI’s executive manager of marketing said: “We know that in this market, price has become one of the motivating factors for consumers when the time comes to choose their insurer.

“As a result, we have developed a campaign that delivers a strong retail offer with typical AAMI humour grounded in a human truth, to ensure it really resonates with, and appeals to customers.”

Ogilvy Melbourne’s ECD Brendon Guthrie said: “AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception.

“Director Nick Ball has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI’s message loud and clear.”

The campaign is running across TV and is supported with video content (YouTube and pre-rolls, digital display, outdoor and press.


  • Executive Creative Director: Brendon Guthrie
  • Copywriter: AnnaTara Clark-Sneddon
  • Art Director: Scott Zuliani
  • Agency Producer: Lauren Free
  • Director: Nick Ball
  • Producer: Karen Bryson
  • Production Company: Finch
  • Group Account Director: Matt Rose
  • Senior Account Manager: Toby Gill
  • Media: Starcom

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