AAMI nails the Aussie Christmas experience in first festive campaign via Ogilvy

November 26, 2024 9:51

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

AAMI has unveiled its 2024 Christmas campaign, perfectly capturing the uniquely Australian day-after-Christmas chaos, via Ogilvy.

‘When the festivities are over’ marks AAMI’s first-ever festive campaign, and leans into its humorous, storytelling style it is so well known for. It portrays the unexpectedness nature of Boxing Day, and captures the quirks of an Aussie Christmas.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.