AAMI offers digital logbook with Smart Plates phone app

March 3, 2017 4:47

Suncorp-owned insurer AAMI has targeted learner drivers with an app that turns their phones into a digital logbook and even blocks calls while they are on the road.

Smart Plates app will block incoming calls for learner drivers and log their hours.

The Smart Plates innovation, developed with Ogilvy in Melbourne, has already been approved by the South Australian Government as an official record of driving hours which can be submitted when learners go for their license.

The app includes a range of features such as an evolving database of tips which will help young drivers improve their skills.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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