Sportsbet promotes app as solution to problems faced by punters

Sportsbet is promoting its new mobile betting app with a new campaign which presents it as a solution to various problems faced by punters trying to get a bet on.

Created by Ralphsmith Communications, the ‘Faster-er, Easier-er, Better-er’ campaign sees men faced with problems including low battery and a clingy hand-holding girlfriend as they try to get their bets in.

The ad showcases how the app is fast enough to use even when faced with one per cent battery life on your mobile and how easy it is to use, even when you’ve only got on hand free.

It is running across TV, radio and online platforms for nine weeks.


  • Agency: Ralphsmith Communications
  • Creative Director: Richie Ralphsmith
  • Writer/Art Director: Chris Rogers
  • Agency Producer: Jess Van Roosendaal
  • Production Company: The Pound
  • Director: Dogboy
  • Producer: Nat Taylor
  • Client: Sportsbet
  • Hand talent extraordinaire: Simon Coughlan

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