AANA extends kids’ beverage code to all advertisers

November 2, 2018 9:07

The AANA has extended the AFGC’s children’s marketing initiatives to apply to all advertisers.

Previously, the initiatives only applied to advertisers who had signed up to the code, but from June 1, all marketers aiming campaigns at children will be required to comply.

Under the new rules, the AANA’s food and beverage code will require advertising must comply with the Australian Food and Grocery Council’s (AFGC) marketing to children initiatives.

The Food and Grocery Council’s programs include the Responsible Children’s Marketing Initiative (RCMI) and the Quick Service Initiative for Responsible Advertising and Marketing to Children (QSRI).

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics