AANA invites submissions ahead of code of ethics review

The Australian Association of National Advertisers (AANA) has announced that the AANA code of ethics, the self-regulatory industry code, is due for a full review.

The review process will involve consultation with interested parties in the form of submissions, which are due by 5pm on Friday 18 October 2019.

The code aims to ensure that ads and marketing communications are “legal, decent, honest and truthful” and “aligned with prevailing community standards” across all media and formats.

“In recent years, we have evolved the definition of advertising, as technological and other advances have fundamentally changed the nature of commercial communication, to help ensure that the Codes apply to new forms of marketing, such as user generated content on brand websites and influencer marketing on social media platforms,” AANA CEO John Broome said.

“We now want to canvas opinions as to whether the Codes have evolved sufficiently in their application to meet these new challenges. We also want to canvass whether the Codes appropriately reflect contemporary community standards and concerns when it comes to matters such as the treatment of minors, the portrayal of genders, the use of sexual appeal and the treatment of different groups within our society.”

The AANA has released a discussion paper for all stakeholders, the purpose of which is to start conversation and stimulate informed submissions.

Late last year, the AANA tightened the rules around the portrayals of body image in advertisements.


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