ABC broadcast of Federal Budget down 144,000 viewers from last year

Australian viewers were less enthused about this year’s Federal Budget than last, with just 495,000 tuning in to watch Treasurer Scott Morrison’s speech at 7:30pm and 416,000 metro viewers watching the ABC’s Budget special from 8pm.

Last year, 639,000 tuned in for the speech and 525,000 watched the follow-up coverage. 

Last night Australian viewers turned their heads to Ten’s Masterchef and Nine’s The Voice, with 845,000 and 842,000 metro viewers respectively. Nine’s The Voice defeated Masterchef when it premiered on Monday, with a metro audience of 949,000 over Ten’s 890,000.

Ten’s Masterchef also topped all key advertising demographics – 16-39s, 18-49s and 25-54s.

Meanwhile, Seven’s House Rules climbed to 621,000 metro viewers, up from last night’s 607,000.

Later in the evening, Nine’s Royal Wedding special – Meghan & Harry: In their own words – attracted 504,000 metro viewers. Seven’s Interview, which saw host Andrew Denton interview Cher, pulled in 393,000.

On Ten, Hughesy We Have A Problem captured a metro audience of 389,000.

Game show Family Feud, which Ten announced would be ‘rested’ yesterday, managed 301,000 metro viewers, sitting just outside of the top 20.

But overall it was the 6pm news bulletins which came out on top, with Seven News winning the night with 1.046m.

OzTAM’s overnight preliminary metro ratings reported Nine News as slightly behind Seven News, with 937,000 at the 6pm news bulletin.

Despite Masterchef Australia’s small victory over The Voice, Nine won the night with a main channel share of 21.2%. Seven’s share was slightly behind on 17.8% and Ten’s share was 15.4%. The ABC was not boosted by the budget with a 10.4% share. SBS’ share was 5.2%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.