ABC confirms October date for screening of Neil Lawrence pokies documentary Ka-Ching!

The ABC has confirmed the broadcast date for the pokies documentary Ka-Ching! which was produced by Australian advertising legend Neil Lawrence.

Ka-Ching_-Brett-Jackson-from-Bally-TechnologiesThe advertising industry was stunned by the sudden death of Lawrence back in July, with many noting he had just completed filming on the project which exposes the addictive nature of pokie machines.

Produced by Lawrence, Mitzi Goldman and directed by Jane Manning Ka-Ching! will go to air on Tuesday 20 October at 9.30pm on ABC.

According to the ABC’s statement on the show: “For the first time, industry insiders go on the record to explain how these sophisticated machines combine graphics and musical elements with complex mathematical algorithms to keep punters hooked. Hear from game designers, mathematicians and composers who’ve designed hundreds of machines, as they break the silence around this highly secretive industry.

“Their testimonies are supported by world-leading neuroscientists, who take us into the lab to show how these machines work on our brains, leading some researchers to call them ‘the crack cocaine of gambling’ and ‘electronic morphine’.”


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