ABC digital audience surges 53% in March as Australian hunger for news increases

April 15, 2020 10:53

ABC News Websites has held the top spot in the Nielsen Digital Content Ratings (DCR) for the third month, increasing its unique audience (UA) in March by 53% to 15.185m.

The outlet held a sizeable lead over its closest rival, News.com.au, which had 12.278m UA, a 31% rise from February. February is typically a weaker month for numbers.

After News.com.au became the first publisher to top 11m in UA several months ago, seven of the top 10 publishers pushed past the figure in March, including 7News.com.au which shot to third place with 11.850m UA – a 38% rise.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics