ABC launches TV spot performed entirely in Auslan

The ABC has launched one of the first ever TV spots entirely performed in Auslan. The ‘Sign-Along’ is performed to ‘I Am Australian’.

The announcement:

To coincide with Global Accessibility Awareness Day, the ABC has launched a TV spot entirely performed in Auslan. Produced by ABC MADE, this marks one of the first times ever that a TV spot has been completely performed in Auslan. The sign-along features Auslan users from across the country (and beyond) signing “I Am Australian” with 82 people submitting their videos to participate in the TV spot.

The ABC worked with The Deaf Society and Deaf Services to reach out to Auslan users from all over Australia. The ABC would like to thank the many team members who were involved in creating the instructional video to share with their network. The ABC also reached out to Expression Australia, Aussie Deaf Kids and Auslan for Everyone.


  • Sally Strobridge from Sally and Possum, Australia’s first ever TV show entirely in Auslan.
  • Emma Wiggle (Emma Watkins) who uses Auslan to provide access for children who use sign language, children who may be deaf, have deaf parents, are on the autism spectrum or who are non-verbal. Emma grew up with friends who are deaf and is currently studying Auslan.
  • Photographer Mevlut Cet.

“I Am Australian” is written by Bruce Woodley AO and Dobe Newtown
Musical Arrangement by Justin Shave, Uncanny Valley
Vocal arrangement by Astrid Jorgensen, Pub Choir
Auslan arrangement by The Deaf Society
Work produced by ABC MADE

Source: ABC media release


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