The ABC has unveiled a glossy promo trailer to promote the imminent launch of round-the-clock TV news station ABC News 24.
Although the national broadcaster has so far only said that it will launch the channel in mid-year, speculation has intensified that the initial date was pushed back because of technical issues exposed during the ABC’s covergae of the fast-moving story of the change of leadership from Kevin Rudd to Julia Gillard.
July 14 – next Wednesday – is among the dates currently being speculated about. A key deadline will be having it on air in time for the Federal election.
As well as on YouTube, the trailer is already playing on the ABC’s HD channel – where ABC News 24 will sit – in several parts of the country.