Mumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes

MUMBRELLA STAFF

May 29, 2025 5:00

Join Hal Crawford, Tim Burrowes, Cat McGinn, Christie Poulos and Abe Udy for a look at everything under Australia’s media and marketing umbrella.

Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide.

Over the past two weeks, we’ve been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform’s moment is just a fad or the start of a new age of marketing.

Meanwhile, The Australian recently published a list of TV’s highest paid personalities — but after Mumbrella did a bit of digging, it turns out radio stars are being paid more. Are the numbers accurate?

Last week, Google launched a set of AI tools, including video generation and editing tool, Flow. Unmade’s Cat McGinn and Genero’s global partnerships director, Christie Poulos, discuss the implications this has for adland.

Tim also takes a look at how the marketing and media industry has changed in the 14 years since he first launched Mumbrella360.

Get the latest episode every Wednesday.

Podcast edit by Abe’s Audio.