Cricket and the AFL hand Seven Network a 40.4% share on Thursday night
The Chase Australia topped entertainment again on Thursday night, as the ICC World Test Championship final brought in some sports viewers, giving Seven Network more than 40% share of the night.
Seven secured the exclusive rights to the cricket final between Australia and India in March this year. The game’s day two session one brought in 427,000 metro viewers among 738,000 Total TV viewers in the latest VOZ overnight report.
The network told Mumbrella that the finals have driven 50,000 sign-ups in the first two days of the competition.
Seven West Media chief revenue officer, Kurt Burnette, said: “Seven’s coverage of the ICC World Test Championship has reached over 4.1 million viewers, proving once again Seven is a destination that has the proven ability to deliver big Australian audiences and big moments for advertisers.”
Australia was in control of the final. Source: ICC on Facebook
Next in metro overnight entertainment was Hot Seat on Nine with 415,000 metro viewers (602,000 Total TV viewers), followed by MasterChef Australia on Ten with 393,000 metro viewers (610,000 Total TV viewers).
Seven News was the #1 metro program of the night with 902,000 metro viewers among 1.447 million Total TV viewers.
As mentioned, Seven Network secured the most share last night, followed by Nine Network with 24.9%, Ten with 14.5% and ABC with 12.3%.
The top-rated primary channel of the night was Seven with 25.9%, and the top-rated multichannel of the night – thanks to a huge Melbourne crowd brought in by Thursday night AFL – was 7Mate with 8.1%.
In the latest daily consolidated 7 report for 1 June, the #1 program was Seven News with 1.495 million Total TV viewers, including a 3% uplift and 44,000 on national BVOD.
The program with the biggest uplift of 32% was Masterchef Australia on Ten last Thursday with 736,000 Total TV viewers and 111,000 on national BOVD.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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