ABC to launch Rolling Stones digital radio station

The ABC will next weekend run a special event digital radio station dedicated to the 50th anniversary of the Rolling Stones. ABC Stones will air from July 13 to 15 online and on digital radio.

The announcement:

ABC Stones

Celebrating 50 years

July 13 – 15, 2012

The Rolling Stones mark their 50th anniversary in 2012 and to celebrate, ABC digital radio is broadcasting a special event pop-up station – ABC Stones – over the weekend of July 13 – 15.

July 12, 1962 saw the first live performance by British R&B band The Rolling Stones at the legendary Marquee Club in London. It’s been a wonderfully long (and occasionally rocky) road since then, from playing Chuck Berry and Bo Diddley covers to their position in history as one of the ‘greatest rock & roll bands in the world’.

Starting at 3pm Friday July 13 and continuing until 11pm on Sunday July 15, ABC Stones will feature the music that made the group famous and kept them performing as one of the best live acts over the last 50 years.

ABC Stones is for music fans – whether you’re just discovering their amazing back catalogue or whether you were there the first time around.

ABC Stones will play in-full the band’s five major albums, which were released in order between 1968 and 1972 – “Beggars Banquet”, “Let it Bleed”, “Get Yer Ya-Ya’s Out!”, “Sticky Fingers” and “Exile On Main Street”, as well as delivering insights into each of these releases and a potted history of the band.

ABC Stones is on digital radio or streamed online at abc.net.au/digitalradio

ABC special event digital radio continues to highlight unique content and specialised programming. Figures recently released by Commercial Radio Australia indicate there are over 1.2 million people listening to digital radio in an average week and close to 800,000 digital radios in the market. Digital Radio can be heard in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Source: ABC radio announcement


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.