Mortgage Choice hires BlueChip Communication

Mortgage Choice has appointed BlueChip Communication to help with its public relations.

The announcement:

SYDNEY, 9 July 2012: Mortgage Choice, Australia’s largest independently-operated mortgage broker, has appointed BlueChip Communication as its retained communication consultancy. The financial services specialist was selected following a competitive pitch process.

BlueChip Communication (BlueChip) will support the in-house Corporate Affairs team in boosting the profile of the Company to consumers and investors in mainstream and business media. Mortgage Choice’s national franchise network offers loans from a panel of more than 25 lenders and its brokers are responsible for almost one in every 20 home loans approved in Australia.

BlueChip will also help the in-house team to raise the profile of two businesses recently acquired by Mortgage Choice, LoanKit, their new aggregation arm and HelpMeChoose.com.au , one of the top home loan, health insurance and life insurance comparison websites in Australia.

The BlueChip team will be led by BlueChip founder, Carden Calder and supported by Account Director, Holly Clark, Account Manager, Michelle Ryan and Account Assistant, Alicia Eu.

Belinda Williamson, Head of Corporate Affairs at Mortgage Choice commented, “Mortgage Choice is a leading mortgage broking franchise business with an exciting future ahead as we look to further diversify our service offering. To help us along in this journey we were in need of an agency that can partner with us to communicate this evolving story in a way that inspires consumers,investors, staff, lenders and suppliers. BlueChip understands the complexities of the financial services industry and brings intellectual rigour and creativity to the partnership. We are looking forward to having this much-needed support.”

BlueChip founder Carden Calder, added, “Mortgage Choice is a dynamic business and we really are thrilled to have been chosen as their communication partner. As specialists in the financial services sector we are delighted that Mortgage Choice was able to see the value of this expertise.”

Source: press release


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