ABC unveils ABC for kids

ABC has re-branded its kids website ‘Play Ground’ as  ABC for kids -aimed at three to six year old’s and  featuring new interactive games and programs.

The announcement:

ABC Children‟s Television is excited to announce a new look ABC FOR KIDS website that makes it easier for pre-school age children and their carers to watch, play and create. Formerly known as „Play Ground’, the ABC FOR KIDS website is among the top pre-school sites in Australia*. With a new web address and a new attitude, www.abc.net.au/abcforkids is sure to delight and inspire pre-schoolers and their carers alike. Aimed at 3 to 6 year-olds, the new ABC FOR Kids website will continue to showcase the best of ABC‟s favourite pre-school titles including Play School, Giggle and Hoot, Chuggington, Angelina Ballerina, Thomas & Friends, dirtgirlworld and much more.

The new design will feature a selection of new key functions enhancing the ABC FOR KIDS experience for any user. Each key function allows the user to navigate through the site easier and find the best content relating to their age and interests.

Video – A first in preschoolers catch-up TV – the website will allow the user to catch up on their favourite TV shows, watch music & program clips, and to sing their best-known songs.

Playroom – This space allows the user or their carer to choose their favourite video, games and songs to set up a playlist, keeping the child entertained with material tailored to meet their needs or interests. This function will be available in the second phase of the site from the start of October.

Safety – Carers will continue to know the ABC site will be safe for their children. ABC FOR KIDS online has made available a full-screen mode in the Playroom making it more difficult for the users to navigate out of the site.

Games – The site will launch with approximately 60 games, all to suit different ages and ability levels. Over the remainder of 2010 and beyond the website will offer more games focusing on developing the users‟ learning skills & ability over a range of levels.

Controller of ABC Children‟s Television Tim Brooke-Hunt said “Our ABC For Kids pre-school block on ABC1 and ABC2 is the undisputed leader in the broadcast market. I am delighted that this new ABC For Kids website will allow our audience to engage with their favourite characters online, and to enjoy video content, games, and activities whenever they want.”

ABC Kids online Executive Producer David Glen said “We have designed the new ABC For Kids portal to give pre-school children easy and independent access to a large range of interactive content, while also allowing parents to tailor content around their children‟s preferences and apply safety controls if they wish.”

* Source: Nielsen Online, Netview, AU-Monthly Home & Work Panel, Australians 2+.

Experience it for yourself at www.abc.net.au/abcforkids

Source: ABC press release


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