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ABCs: Digital growth for Fairfax and News but from low numbers

News Limited and Fairfax Media are continuing to grow their digital sales, but from a low base, data released to coincide with the Audit Bureau of Circulations’ latest numbers suggests.

Using the approved ABC methodology, The Australian has 31,241 paying digital subscribers, most of whom have paid for the Digital Pass, which gives them access to it on the web, mobile and via the tablet edition.

This marks a growth of 16.4% on six months ago when its numbers were first released. Under ABC methodology, the last set of digital numbers for The Australian, dating back to March, were 26,829.

A further 10,000 or so subscribers to the print edition of the newspaper have a complementary digital pass. In addition “several hundred” people buy a digital replica of the print edition, News Limited said.

According to Fairfax Media’s quarterly audience report on the Sydney Morning Herald and The Age, it is also growing its digital reach. Fairfax has a different model with its tablet apps currently free.

The SMH tablet app has been downloaded 464,528 times to date, and is averaging 45,736 daily browsers. The Age has had 428,548 downloads and is averaging 43,166 daily browsers.

The SMH is averaging 56,113 sales per day of its digital replica edition, while The Age is doing 31,502.

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