AC Agency reports trio of new business wins
AC Agency has reported three new business wins – Miele, Fit n Fast Gyms and Fletcher Building.
The announcement:
It’s full steam ahead for the emerging AC Agency with another three significant new business wins; Miele, Fit n Fast Gyms and Fletcher Building (Laminex and Formica) making it nine new accounts already secured this year.
Miele has appointed AC Agency to handle a project for the launch of its new S8 vacuum cleaner. The S8 is the first release from Miele floorcare in over five years, replacing the company’s biggest selling vacuum cleaner of all time, the S5. To support this launch AC Agency has developed a consumer/lifestyle media and blogger outreach campaign as well as directing creative strategy for the launch into retailers.
Fit n Fast has a highly regarded pedigree, having been established by the people behind the massivesuccess of Fitness First in Australia. The company is challenging the fitness industry by rolling out a chain of innovative gymnasiums that slash workouttimes to only 30 minutes with the same results. Established in 2010, Fit n Fast provides the perfect solution for Australians who are serious about achieving their health and fitness goals, but are struggling to maintain a work and lifestyle balance. With 17 clubs already open along the east coast, Fit n Fast has plans to add over five new clubs per year and over 50 clubs in total across Australia by 2016. AC Agency’s work with Fit n Fast will create awareness around the results that can be achieved from signature QUICKIE exercise programs.
AC Agency has been retained by Laminex – the leading marketer, distributor and manufacturer of decorative surfaces for kitchens, bathrooms and commercial spaces. The campaign will focus on an internal communications program across the global company’s various social media platforms and targeted business-to-business activity.
AC’s existing stable of clients include SPCA (Ardmona, SPC, Taylors, Goulburn Valley, IXL and Corporate), Kmart, Twinings tea, Harris Farm Markets, Energy Matters solar power systems, Woman’s Day magazine, Tribeit goal achievement program, and Pental’s White King and Janola brands.
Headed up by CEO Ro Markson and Chairman Matt Bailey, the agency has grown significantly since opening its doors 24 months ago.
“We are producing campaigns that completely change business outcomes. We have the creativity, passion, energy and enthusiasm to drive success and our results speak for themselves. We love our work, are buoyed about our new business wins and so excited with the vibrancy and direction the agency is headed”, says GM Kate Lalak.
Source: press release
