Acast introduces talent-voiced advertising to programmatic podcasting

Podcasting company Acast will enlist its fast-growing stable of on-air talent to provide bespoke audio advertisements across its network, allowing brands to use popular podcast hosts to increase the effectiveness of their campaigns.

Under the new program, brands can pay to have Acast podcast talents voice their 30-second scripted ads, which will be run across its network of more than 140,000 shows.

These talent-voiced ads are only available to programmatic advertisers, and can feature the likes of Maggie Dent, Toni Lodge from Toni and Ryan, Meshel Laurie, and Megan Pustetto from So Dramatic, depending on the advertiser’s wishes. Pricing follows a CPM model, with talent and production fees built into the overall cost.