ACCC fines Dulux for misleading consumers about room-cooling paint
The consumer watchdog has won a four-year battle against Dulux Group, with the federal court fining the company $400,000 for misrepresenting two of its paint products.
The action, launched by the Australian Competition and Consumer Commission (ACCC) in 2012 alleged that Dulux had mislead the public with claims Infracool and Weathershield Heat Reflect paints were able to reduce the temperature inside homes.
Earlier this year Dulux was named the sixth most trusted brand in Australia for 2016, according to Reader’s Digest.
Dulux’s Infracool and Weathershield Heat reflect were advertised on the company’s website and Facebook page as well as in magazines, newspapers, television advertisements, flyers and colour-cards.
A white roof will help reduce heat, as will a roof which in not north facing (so to speak). Insulation will also help and perhaps a whirlybird.
People who buy black paint and think it can repel heat is amazing.
Councils using black bitumen / tarmac to make roads amazes me also. They stay hot well into the night.
Rant over and Dulux should have known better.