Access Intelligence investment delivers global capability for Isentia

Media monitoring, intelligence and insights solution provider, Isentia, today said investment from tech-innovator Access Intelligence was delivering improved results in the APAC market.

Six months after Isentia was acquired by Access Intelligence, creating an intelligence company with a global footprint, chief executive Ed Harrison said the increased investment in the Isentia platform and broadcast monitoring capabilities is paying off.

Isentia is also benefiting from Access Intelligence’s new Global Insights products which are setting new standards for the research of news and social media.

“The acquisition has been received well by Isentia clients. It is clear to see why Access Intelligence has a successful track record in expansion. They are experts at integrating in a positive and efficient manner for the benefit of clients.”

“It has also strengthened Isentia’s market-leading approach to monitoring relevance and solutions for curated briefings and media insights.”

“We are pleased to already have our first clients using Pulsar, a social listening and audience intelligence platform.”

An ANZ based Pulsar team has been appointed, with Sophie Baker from the UK relocating to Sydney from London to lead the team.

Baker joins the team in ANZ as commercial director for Pulsar with the remit to launch the multi-product solution in a market that is primed for Pulsar’s industry-leading social listening and audience insights solution.

Harrison said Baker was a powerful addition to the Isentia team with an impressive track record.

“Baker led the go-to market strategy for Pulsar’s entry into North America, and excels at managing a motivated team, which is fundamental to driving the success of Pulsar’s launch into APAC. In addition to Pulsar, Isentia’s expanding product set includes journalist database and CRM additions as well as politically focused stakeholder relationship mapping and horizon scanning.

The Access Intelligence portfolio includes Isentia, Pulsar, Vuelio and Response Source.

Isentia’s financials were impacted in part by the cyber incident in October 2020 that had an approximately $3.3 million direct impact on revenue, and approximately $4.4 million direct impact on cash.

In addition, and as previously reported, the cyber incident resulted in a delay to key strategic projects which were aimed to reduce churn in the business and, as outlined in the 1H FY21 results presentation, has impacted FY21’s results when compared to expectations.


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