AHI Carrier (Toshiba) Australia appoints Mediahub as media agency

Interpublic’s Group, Mediahub Australia has been appointed media agency by AHI Carrier Australia (the company representing Toshiba Air conditioners and heat pumps).

The win follows a competitive pitch, and is the latest in a string of new client wins for Mediahub Australia, including telco Circles.Life, plus paint and cooatings giant AkzoNobel across the APAC region.

Mediahub APAC executive director, Andrew Livingston (pictured)

Mediahub APAC executive director, Andrew Livingston, said of the appointment: “It’s a privilege to be working with Toshiba, a genuine innovator in the air-conditioning industry. As an agency for challenger brands, we feel we are the perfect partner to help the team maintain the technological advantage in market. We are delighted to be able to partner with Vijay and the team.”

AHI Carrier (Toshiba) Australia & New Zealand , GM Sales, Vijay Dravid, said: “We were impressed by the depth of insight provided by the Mediahub team, and their outcome-focused approach. They also understood the brand positioning of Toshiba vis-à-vis other players and what media-mix to be used to help us reach our business goals, which was a winning combination. We’re looking forward to working closely with the Mediahub team during this time of growth and expansion.”

Livingston said Mediahub’s ongoing growth and expanded footprint across Asia was due to the appeal of its competitive, full-service media offering across all media disciplines, and its focus on measurable results.

“Outside of our capabilities, our entire team has a deep understanding of challenger brands and their passion to connect meaningfully to consumers, giving the agency a real point of difference in market. We’re looking forward to continuing our growth into 2022,” he concluded.

Got a tip?

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics AHI Carrier Australia AkzoNobel Andrew Livingston Circles Life Media agency Mediahub Toshiba Vijay Dravid

Share Tweet Share

Comments: 1 Add Comment

Suman 23 Feb 22

Toshiba with 7 years warranty good value proposition to me

Reply

User ID not verified.

---

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ