ACE Radio brings back 3MP
ACE Radio, the new owners of 3MP, are bringing the channel back with an ‘Easy Music’ format.
The announcement:
An old friend of the airwaves is making a comeback tonight as 3MP returns to Melbourne and the Mornington Peninsula at 6 pm; set to target a 55+ demographic with an “Easy Music” format.
New owners, ACE Radio, intend to concentrate on the Mornington Peninsula heartland of the station’s broadcast area, where it’s 1377 AM signal is crystal clear.
Easy Music 3MP will also be available on DAB+ across Melbourne, as well as through iHeart Radio and RadioApp.
Local Mornington Peninsula advertisers have warmly welcomed the station’s return and Mark Taylor, ACE Radio’s CEO, is likewise excited about the launch. “Our staff have been working day and night to get the station ready and we are proud of the product they have created. I have been listening to the test program for a week and can’t turn it off!”
Veteran ACE Radio announcer, Emily Canning, will kick things off tonight after the 6 pm news, easing Melbourne and the Mornington Peninsula into the weekend.
From Monday, the 6th of July, the weekday line up will follow:
5.30 am – 9 am – The Easy Breakfast with Jon and Julie (Jon Vertigan and Julie Strini)
9 am – 3 pm – Emily Canning
3 pm – 9 pm – Cathy Jubb
9 pm – 1 am – Dave Drinkell
1 am – 5.30 am – Easy music overnight
ACE Radio is proud to restore the 3MP name to the 1377 frequency with a new and improved easy listening format.
Source: ACE Radio media release
Great news to see 3MP back on the airwaves on July 3 and relaunching as a fully-fledged radio station with an impressive announcers’ roster. I worked as a journalist in the 3MP newsroom in the early 1980s and it’s a pleasure to hear the signal back on 1377 and DAB+ and with a diverse and upbeat music playlist. In these uncertain times, it’s an instant shot of happiness!
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Just found the 3 mp station today love it finally some beautiful music to listen to all day and night thank you
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I’m so excited to know that 3pm is back and sounding better than ever.
I’ve followed 3mp since they changed back in 1986.
Congratulations to the new owners ACE.
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Love it ,love it ,love it, about time you came back, we haven’t stopped listening all weekend.
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Wow what a nice surprise .I have been pushing for Music to come back instead of poor talk radio. Go 3MP
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Love easy listening music. I listened to 3MP back in the 80s, along with 3XY and 3KZ. I just discovered your new station a couple of nights ago, in these extraordinary times it’s nice to have something to help us relax a little like easy listening music ?☮?☀?
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Hi, I have been trying to track down 3MP on my DAB+ but cannot find the dial. Can you help me locate it please ?
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It’s great to have 3MP back – it’s like re-connecting with an old friend. The happy and familiar songs of my youth.
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Wonderful news! 1377 3MP had me singing & dancing in my kitchen in the 80’s. I’m singing & dancing again almost 40 years later! Welcome back beautiful friend, bringing happiness & joy to the Mornington Peninsula & Melbourne! Time to celebrate! Thank you ACE Radio!
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