Acer appoints Impressive to its digital e-commerce

Hardware and electronics company, Acer, has appointed Impressive as its Australian digital e-commerce agency.

The announcement:

Global hardware and electronics corporation, Acer has appointed Impressive as its Australian digital e-Commerce agency.

For more than three decades, Acer has been the global home to advanced electronics technologies, including laptops, smart phones, projectors and cloud solutions.

Impressive will help Acer grow their eCommerce platform, as the brand reacts to the significant uptake COVID-19 has had on the technology sector.

Acer’s decision to work with Impressive comes at an eventful time for the agency after a string of wins including being named as one of Deloitte’s Technology Fast 50 for 2020.

The finalisation of the partnership in May 2020 saw Acer join a diverse and exciting portfolio currently partnered with Impressive, including JB Hifi, Metro Trains, Mitre 10, State Trustees, Hotondo Homes, La Clinica. In response to winning these exciting brands, five new team members from renowned agencies Carat and OMD will join Impressive’s client services team to manage and grow the Acer and JB Hifi accounts.

Impressive has been retained in order to help Acer grow their presence across multiple channels, taking ownership of both their digital performance channels. Key outcomes for these campaigns include the implementation, management and growth of a global digital strategy.

Gregory Mikaelian, General Manager Channels & Marketing at Acer, said: “We’re extremely excited to be moving forward with Impressive as our Australian digital marketing agency. Impressive’s proposal stood out because of its thoroughness, brand awareness and understanding of the need for a data-driven multi-channel approach”.

Speaking on the partnership with Acer, Impressive founder and CEO Robert Tadros said the account was a huge win for the agency.

“Acer is an incredible global technology institution, and we’re honoured that they chose to extend their business by partnering with us,” he said.

“With our extensive understanding of multi-channel eCommerce marketing, we’re excited about the change we can drive through the Acer brand as a result of the significant upswing the technology sector has seen since the start of COVID-19”.

Impressive looks forward to sharing success stories from the Acer campaign through the rest of 2020.

Source: Impressive press release


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