ACM integrates Explore brand into digital offering

May 12, 2025 10:55

ACM has expanded its travel brand Explore, with a large-scale digital integration across 85 regional news websites and increased magazine footprint.

Explore first launched in 2019, published across ACM’s 14 daily mastheads. The liftout was, at the time, produced by Big Splash Media and led by publisher and editor-in-chief, Peter Lynch. In 2022, it was brought in-house and relaunched, with expanded content across ACM’s entire network and a new website.

According to ACM’s website, Explore currently reaches a weekly print audience of over 311,000 and monthly digital audience of nearly 89,000. Overall, ACM has a monthly reach of 3.5 million, according to Roy Morgan data.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.